// Insert IAT display
    var iatTexts = $(thisQuestionHelp).text().split('||');
    var iatDisplayHTML = '<div class="iatWrapper2">\
                <div class="iatLeftLabel">'+iatTexts[0]+'</div>\
                <div class="iatRightLabel">'+iatTexts[1]+'</div>\
                <div class="iatWord2"></div>\
                <div class="iatInstructions">'+iatTexts[2]+'</div>\
                <div class="iatPlusrfarbig">'+iatTexts[3]+'</div>\
                <div class="iatPlusl">'+iatTexts[4]+'</div>\
                <div class="iatPlus1r">'+iatTexts[5]+'</div>\
                <div class="iatPlus1lfarbig">'+iatTexts[6]+'</div>\
              </div>\
              <div class="iatMobileButtonWrapper">\
                <div class="iatButton iatLeftButton">E</div>\
                <div class="iatButton iatRightButton">I</div>\
                <div style="width:100%; clear:both;"></div>\
              </div>';
    $(thisQuestionAnswers).prepend(iatDisplayHTML);
 
    // Show a word
    function iatShowWord() {
      $('div.iatWord2', thisQuestion).text($('tr.subquestion-list.unanswered:first .answertext', thisQuestion).text());
      startTime = new Date();
 
      $(document).bind('keypress.iatKeypress', function(e) {
        if(e.which == 101 || e.which == 105) {
          var thisRow = $('tr.subquestion-list.unanswered:eq(0)', thisQuestion);
          $(thisRow).removeClass('unanswered');
          endTime = new Date();
          $('input[type="text"]:eq(1)', thisRow).val(endTime.valueOf() - startTime.valueOf());
          if(e.which == 101) {
            $('input[type="text"]:eq(0)', thisRow).val('E');
          }
          else {
            $('input[type="text"]:eq(0)', thisRow).val('I');
          }
          $(document).unbind('keypress.iatKeypress');
          if($('tr.subquestion-list.unanswered', thisQuestion).length > 0) {
            iatShowWord();
          }
          else {
            $('.iatLeftLabel, .iatWord2, .iatRightLabel, .iatInstructions, .iatPlusrfarbig, .iatPlusl, .iatPlus1r, .iatPlus1lfarbig', thisQuestion).fadeOut('slow', function() {
              $('div.iatWord2', thisQuestion).text(iatTexts[7]);
              $('.iatWord2', thisQuestion).addClass('done').fadeIn('slow');
            });
          }
        }
      });
    }

$('div.iatWord2', thisQuestion).text($('tr.subquestion-list.unanswered:first .answertext', thisQuestion).text());

$('div.iatWord2', thisQuestion).text($('tr.subquestion-list.unanswered:first .answertext', thisQuestion).html());

<span style="color:red">Banana</span>