Participants are recruited through sharing the links. It is something directed at the general population, not at specific groups/categories.
OK, then tokens are not an option and things can be tricky. To be honest, in this case I think it is not the best idea to offer a reward. You will probably generate a lot of bad data with that. Yes, you will have more responses, but at what cost?
At the max, I would have a prize draw. With only a couple reasonable prizes. This keeps the prize/incentive hunters generally away.
As is, I currently feel that your survey isn't even worth analyszing, because there is a very high chance that most of the data collected will be "garbage".