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holch wrote: Frustrating are questionnaires that are too long and badly written. In my experience dropouts usually come from boring questionnaires or questions that seem irrelevant to the respondent, rather than having to click next or scrolling.
holch wrote: For cold recruitment via web 10% is actually a very good conversion rate, if I might say so.
What I found over the years, that long item batteries (e.g. matrix/array questions) and open ended questions are the ones that cause more drop outs. Usually the most dropouts can bee seen among the first 2-3 screens, which is obvious as all those that were just curious will leave the questionnaire at that point.