Hej guys,
I'm doing a little survey (actually pretest) in the context of my master-thesis.
I have 2 different brands which can have 3 different traits. So its basically 6 different scenarios (2 brands, each 3 traits).
After a couple questions the subjects are asked to evaluate 1 out of these 6 scenarios. So what I could do is probably make 6 different question types and assign them to the subjects by random. But I don't how this will work while using SPSS later.
The thing is actually that in the question or group description I will have an image. Every scenario has its own image. So in one scenario is the brand ad is exciting, one ad is boring etc...
So like I said I would probably do it by creating 6 different questions. Each with another image and then assign them by random. Could be an advantage because then I could specify the questions with names of the brands instead of writing "the brand I showed you" or something like that.. But I was wondering if there might be another possibility and hopefully you could give me a hint. Maybe I don't need to create 6 questions and maybe I could do something where the image is combined with the brand name which then can be used in the question...Just guessing...
Thanks guys. I really appreciate this...
Sebastian