Hi,
as @holch wrote already, after creating a question of type array (Matrix) you are reminded to add "subquestions" and "answer options".
And now I continue in German.
Erstens kannst Du beide anklicken und wirst direkt hingeleitet.
Gut, die Teilfragen hast Du ja eingetragen.
Fehlen also die "Antwortoptionen". Die findest Du genau neben den Teilfragen im Menue hier.
Und dann werden die eben eingetragen
It is up to you if you enter option by option, or use the quick add feature.
But as you are using some kind of a scale you should use numerical codes. Some day you want to calculate some statistical values like "mean", "std.deviation", ... or do some statistical tests like "t-test", "ANOVA" or whatever.
Joffm