Hi,
1. first you should swap benefits and products in the second question.
Not only because of consistency but... there is no subquestion relevance on columns.
2. You should change your alphanumerical codes "A1", "A2" to numerical 0,1,2,3...
In the second question you are going to compare
3. Having done this you can set the subquestion relevance in s1001
s1001_SQ001: s1000_SQ001>2
s1001_SQ002: s1000_SQ002>2
With your codes "A1",... you had to enter: s1000_SQ001=="A4" OR s1000_SQ001=="A5" OR s1000_SQ001=="A6"
Furthermore: I am sure you want to calculate some statistics, like mean, t-test, or so.
What do you think is the mean of "A1", A2" and "A4". It is not "A2,33".
Best regards
Joffm
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